Mimi to Duggu: Celebs' nicknames and the story behind it

Boman Irani has bestowed SRK with an interesting pet name - Jam! Boman was quoted in a Bollywoodlife.com report as saying that, Shah Rukh is like jam —sweet and sticky because he's such a team player. He keeps everyone stuck together like two slices of bread. Boman, who has shared screen space with SRK in several blockbusters, said that they share a good equation, which is based purely on their respect and fondness for each other. He further went on to say that it's Shah Rukh's humble attitude that makes people fall in love with him.